Have you heard?
That old word we all love to hate, the algorithm.
My favourite social network Facebook just can’t get it right at the moment, following the Instagram issues everyone seems to be hating, they have now rolled out a new algorithm across the original social network and it seems to have the online world in it’s grips.
The new algorithm means less content from publishers, brands, the media.
I was late to the party when it came to using Facebook for my blog. Even after I’d set up my very first page for my blog I still only shared posts on there and wouldn’t dream of sharing it on my personal profile.
It was certainly a learning curve. However, I started to notice that my traffic increased so decided to do a little research and work out the best ways to utilise the site.
Make it personal.
There are so many ways to boost your traffic through Facebook. Even with the new changes I haven’t seen a decline and to be fair, I was excited for them to come into effect.
I put a lot of time into my posts, to make sure they have a good message when posting on the network and try to make them engaging. I know it all sounds really obvious but, having a question always seems to help encourage people to engage on my Facebook page.
It helps to think about how you word your post as well, I mean, what is going to make someone click through to the blog post? I like to add a personal element to most of my posts, and try to tell a story at times too.
Become a group member.
Another great way to get your latest blog post out is groups. No word of a lie there are around 2 gazillion groups for bloggers or all genres so you’d be hard pushed not to find one that is relevant.
Always check the rules of said groups though as many of them don’t allow posting on the wall directly. Although there are some that do and I’ll list these now:
The following two health/fitness related groups have dedicated threads for weekly posts which you can use to publicise your own or check out others that you may find interest in.
I also find if you are publishing something relating to a brand that posting on the brands wall can drive further traffic. Obviously use your own judgement as to whether you should. Personally I’ve always found that the brand will like the post and on occasion they’ll even share it further. Win, win.
There are so many groups out there, just a simple text search can find you a whole new audience.
Sharing is caring.
Please, please share other publishers content.
Especially with the new algorithm supposedly here to punish us.
I use Buffer and have a paid plan as I like to schedule a lot of posts in advance. This allows me time to concentrate on the more important parts of blogging as means that I can use the RSS feed tools to share my fellow content makers creations and posts.
I have a list of bloggers/publishers/magazines that are relevant to me and my content, this means that I can quickly and easily schedule in relevant material from them on my social network feeds. It helps to mix things up, not make it look like I’m pushing my website down your throat, and plus sharing others content should be encouraged and celebrated.
There is no I in team.
Utilise your friends/family.
I know a lot of people still hide their blog from people they know. And for around three years I did the very same. It’s such a shame that we feel the need to keep it away from the public eye, or to try not to mention it to people even though it’s our passion.
You’l find that publicly announcing your blog isn’t really that bad.
Yeah of course, people ask questions, don’t “get it” or think it’s a waste of time. Boo to them. It’s your love, your passion and your time you are putting into it. Shout about your content from the rooftops.
Facebook has put emphasis on the fact that it’s encouraging friend/family interaction more. The perfect time to introduce your personal feed to your blog is now.
Share content, ask questions, engage with your friends and/or family and even ask for a share. It’ll go a long way and means that others will see your content as well.
These are the things that have helped me to gain more engagement on my own blog page. It’s also helped to increase traffic to my website. Both of which are amazing.
Moving forwards keep doing the above and you shouldn’t see a dip in engagement as long as what you are doing is “meaningful” and try a few different things out first before you head over to the ads section as it’s not always the best route.
- Keep engaging
- Share others content
- Try something different (Facebook live?)
- Continue to find and use groups
- Engage with your friends/family
This is why Facebook is and will continue to be my favourite social network. It’s always a good idea to have a back up plan as algorithm changes all the time. That’s for all networks not just one. One thing may be working for you now but in 6 months that could all change.
What is your favourite social network? Why?
– Emma Allen –
I’d love you to leave me a comment with your thoughts, opinions or questions.
You can also find me on the social media channels below.